Intellectual Property Rights & Sport

Major sports events are increasingly being watched around the world free of charge via the internet. The proliferation in the number of people viewing unauthorized online broadcasts has the potential to have a materially detrimental effect on the value of official broadcast rights. Online piracy also has the potential to jeopardize sponsorship and merchandising revenues as well as gate receipts.

Unless the sports industry reacts effectively to this challenge, rights holders could see themselves following in the footsteps of the music and motion picture industries, foregoing huge sums of money.  It is crucial that the integrity of sports broadcasters’ rights to broadcast live and exclusively is protected at all times.